#Houzz login issues pro#

What was she doing that we weren’t? And what was it about our profile that attracted people with unreasonable expectations about the architectural process? We discussed this divergence for most of the night, but I left without any real understanding of why her success was translating into fee-earning commissions and ours was not. I assumed my new friend would have had a similar experience, but discovered instead that she’d won sizeable projects with proper budgets and clients interested in good design. Up until this point, our popularity on Houzz had not converted into any paid work. I had dedicated countless hours to answering technical questions from Houzz users, and even fielded a modest number of project enquiries that went nowhere, but I was just spending a lot of time selling our services to people who weren’t really buying. I attended the Melbourne launch party, and watched during the presentations (with some pride) as the Houzz staff used our profile as a case study.ĭuring the drinks and canapés that followed, I met an architect whom I knew was enjoying just us much organic traffic as we were. I was curious to discover how she was going with her profile, and whether she’d won any projects through it. In August 2014, Houzz spread its wings and officially launched its Australian domain. Despite the youth of our studio and small collection of photos, we were beginning to pop up everywhere. Like Google, the Houzz search algorithms reward popularity with more of the same. The popularity of this and other photos earned us a constant presence. It has also led to us winning the Houzz design award three years in a row. To date, a whopping 18,000 people have added it to an ideabook (the Houzz equivalent of an Instagram like). com.au site, so the majority of our early traffic came from overseas – the US primarily, but plenty of European countries too.ĭuring this period, our profile developed some very strong organic traction. Amongst our two dozen or so project photos, it was the Basser House walk-in-wardrobe that attracted the most attention. It would be another year until the launch of a dedicated. I had the feeling that we were hitching our wagon to the Amazon of residential architecture and figured it was better to be flying along with them than left behind in their dust.Īt that stage, Houzz was based only in the US. Even then, Houzz had a database of photos well into the millions. It had been three years since we formed our studio and I was eager to increase our presence online. I created a Houzz profile for Mihaly Slocombe in October 2013. The following discusses our history with the platform, our reasons for joining the paid programme, and the results we’ve seen from our investment. The Houzz platform is one I’ve discussed before, though I’ve not explored the membership programme, nor analysed the benefits and challenges it has brought to Mihaly Slocombe. Has it increased the number of leads coming into our studio? Have the leads been qualified? Have they resulted in any commissions? Ultimately, we needed to work out whether we should opt in for another twelve months. When our membership expired recently, we took the opportunity to ask ourselves whether it has been worth our while. We were required to commit to the programme for twelve months, a huge financial leap for us considering our marketing budget had previously been $0. This placed our sponsored project photos into the organic search streams of local audiences, increasing the visibility of our business in and around Melbourne.

In August last year, Erica and I signed Mihaly Slocombe up to the Houzz Pro membership programme.

#Houzz login issues pro#